Monday, October 27, 2008

The Lasting Value of the Book

The American Booksellers Association has "fast-tracked" its IndieBound holiday marketing program that’s intended for independent booksellers. The marketing message:
Times are tough, but there will always be holiday shopping. And in this volatile economic climate, we believe that focusing on the lasting value of the book as a great gift is the best approach for independent bookstores this holiday season.
You’ll be seeing a lot more of this message in the coming months at your local independent bookstore.

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