Friday, February 6, 2009

Video Book?

HarperCollins has published its first "video book" (aka V-Book): a 23-minute video summary of the book What Would Google Do? by Jeff Jarvis. The hardcover title, published by Collins Business, is priced at $26.99, but the video book costs only $9.99 on Amazon. In a statement, HaperCollins CEO Brian Murray explains the concept of video books:

Part of our mission is to help authors find new and complementary ways to present their ideas to consumers through multiple platforms, formats and channels. A video edition of Jeff's book is a terrific example of a product that is both a viral marketing tool and possibly a new revenue stream.

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