As reported by the Dallas Morning News, the Christian Book Expo, "a first ever 'fan event' for evangelical Christian book lovers, drew only about 1,500 people to the Dallas Convention Center." Other sources report the event organizers were expecting 15,000-20,000 fans. Lack of sufficient marketing appears to be the root cause of the disappointing turnout.
Sunday, March 29, 2009
Christian Book Expo Falls Flat
As reported by the Dallas Morning News, the Christian Book Expo, "a first ever 'fan event' for evangelical Christian book lovers, drew only about 1,500 people to the Dallas Convention Center." Other sources report the event organizers were expecting 15,000-20,000 fans. Lack of sufficient marketing appears to be the root cause of the disappointing turnout.
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