As reported by GalleyCat, Oprah Winfrey decided to cancel an upcoming episode about the Columbine school shooting, scheduled to recognize the tenth anniversary of the tragedy, because the episode "focused too much on killers." Over at Portfolio, various publishing experts opined about what the cancellation means for Dave Cullen, the author scheduled to talk about his book Columbine. One expert estiamted "that the publisher would most likely have ordered another 50,000 or so copies in expectation of 'The Oprah Effect.'"
Thursday, April 23, 2009
The Oprah Effect...Not
As I've mentioned in the past, the 'Oprah Effect' is very powerful when it comes to book sales. When Oprah picks a book for her book club, it's pretty much equivalent to winning the lottery for that author. An on-air author interview, or even a quick book mention, also results in significantly increased sales. So what happens when Oprah cancels book coverage?