Friday, May 22, 2009

Latest Starbucks Pick: Crazy for the Storm

Starbucks has chosen Crazy for the Storm: A Memoir of Survival by Norman Ollestad as its next book pick. Beginning June 2nd, the book will go on sale at approximately 7,000 Starbucks-operated stores in the US.

In a statement, Starbucks described the book as "a vivid illustration of [Ollestad's] terrifying physical and psychological descent down the mountain in extreme conditions" after a plane crash. Starbucks thinks the book is a good Father's Day pick because it portrays Ollestad's "touching relationship" with his father and how his father "instilled in him the characteristics to persevere, and ultimately, survive."
See my prior post about the Starbucks Effect.

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