I've used a Sony Reader and an Amazon Kindle before, so the most interesting part of the discussion for me was the unveiling of the new Cool-er e-reader presented by Neil Jones from Interead (a UK-based company). The Cool-er is less than 6 ounces, making it significantly smaller and lighter than the competing products. It's also available in 8 colors and is marketed as a "lifestyle accessory." Add to all that the relatively low $250 price tag and the open content platform, and the Cool-er becomes quite attractive to a younger, freedom-loving, style-conscious audience. The Cool-er is Mac and PC compatible and has an operating system available in 8 different languages (including two forms of Chinese). With the introduction of the Cool-er, it appears that Sony and Amazon will be facing a hipper, more international competitor in the e-reader market. Check out more details at the Cool-er's website.
Wednesday, June 3, 2009
BEA Recap: e-Readers
For my last BEA-related post, I'm going all the way back to a Thursday afternoon panel discussion about e-readers. Representatives from Adobe, Sony, and Stanza (the e-book iPhone application) were present, along with Neil Jones, the CEO of Interead. Notably absent was anyone representing Amazon or the Kindle, and, not surprisingly, the discussion included many anti-Amazon barbs. All the panelists underscored the importance of an open content environment, giving consumers maximum flexibility regarding their e-book sources and use of content on multiple devices.