People are beginning to get upset about undisclosed conflicts of interest in the blogosphere. A Yahoo! Tech story notes: "Many bloggers have accepted perks such as free laptops, trips to Europe, $500 gift cards or even thousands of dollars for a 200-word post." What have I been doing wrong?! Seriously, though, this issue has been getting some high-level attention. The Federal Trade Commission is planning to approve new guidelines this summer cracking down on false claims or the failure to disclose conflicts of interest. Under the new guidelines: "The FTC could order violators to stop and pay restitution to customers, and it could ask the Justice Department to sue for civil penalties." Find out more here.
And if you’re interested in my practices here at Literary License, I never accept money, gift cards, trips, or any other perks in exchange for book reviews. I do accept review copies of books. In such cases, I may or may not review the book, and if I choose to review the book, there’s absolutely no guarantee it will be a good review. I’d much rather give up all review copies than lose my integrity as a reviewer.