Tuesday, June 30, 2009

Penguin Design Award

With this design, Peter Adlington took first prize in a contest put on by Penguin UK for the best cover design for Donna Tartt’s The Secret History. The charge: “design a fresh and bold new look for this cult classic in order to bring it to a new generation of readers.” The judges think Adlington’s design is “a bold, beautiful and distinctive cover that mirrored the themes of the book in an imaginative and succinct way.” I think it looks like something you’d see on a mass market series mystery published in the 1970s.

5 comments:

bermudaonion said...

That cover doesn't do much for me.

Lit and Life said...

I'm thinking it looks more like something on the front of a college textbook. Would not in the least entice me to pick up the book.

Petunia said...

I completely agree with your assessment. I thought it was a book from the 70s before I read your post.

An Anonymous Child said...

It does look like it's from the seventies, but I think if it's glossy and new-looking in print, it could probably come off as pretty cool. Sort of retro. It seems like it might suit the book pretty well. I guess I'm in the minority, though...

Zibilee said...

Ooh! I don't like that at all. I think that if I hadn't already read the book, and that was the cover displayed when I was looking to buy it, I would pass it up for sure. I don't get how that cover is supposed to be innovative or bold at all. It looks generic and cheap to me.