Friday, September 25, 2009
Netherlands-based IREX Technologies recently announced its plans to introduce a new e-reader device into an already-crowded marketplace. The IREX version is a $399 3G wireless stylus-touchscreen e-book reader with a 8.1” screen, placing the device squarely in competition with the Amazon Kindle and Sony’s just announced wireless e-reader, Daily Edition. Future IREX devices will include a true finger-tip touchscreen and a full-color e-ink touchscreen. Happily, the new IREX device will be compatible with most file formats (as contrasted with the Kindle, which only works with a proprietary format). In a detailed article, Publishers Weekly includes a statement by IREX’s CEO in support of open platform devices: “consumers should be able to buy books from any retailing source and use their books on different devices.” I agree.