Tuesday, September 22, 2009

November 7th: First Annual National Bookstore Day

In a Hallmark-like maneuver, Publishers Weekly is designating November 7th as the first annual National Bookstore Day, a day that PW describes as “devoted to celebrating bookselling and the vibrant culture of bookstores” and “with the goal of driving new (and loyal) customers into bookstores.” PW is sponsoring announcements throughout September and October and is asking bookstores to participate with discounts and other activities. PW is also planning to talk to publishers about “special bookseller discounts on selected titles in recognition of National Bookstore Day.”

It will be interesting to see if anyone (booksellers or publishers) picks up on this idea. I haven’t yet seen anything in my community, but it’s early yet.

1 comment:

Zibilee said...

I think this is a great idea, but in my own little world, it's book store day everyday of the year, so maybe I'm biased.