Thursday, June 25, 2009

Hotels Experiment with E-readers

USA Today reports that some hotels are jumping on the e-reader trend by lending electronic reading devices to their guests. Suzi DeAngelis, New York sales and marketing director for Gansevoort hotels, explains that "having readers (available for complimentary use on a first-come, first-served basis) appeals to carry-on aficionados who don't want to lug lots of reading material." DeAngelis notes that, from a marketing perspective, lending an e-reader "helps set us apart and makes people come back." Gansevoort hotels in Manhattan, South Beach, and Turks & Caicos offer guests use of Sony Readers. Manhattan's Algonquin Hotel offers Kindles "loaded with a variety of books" for guest use.