IndieBound Announced

The American Booksellers Association just launched a new program/website called IndieBound. For the life of me, I can't figure out what this organization is supposed to do other than sell snappy t-shirts. From the website, I've included the IndieBound Declaration below. Does this make sense to anyone?

When in the course of human events it becomes necessary for individuals to denounce the corporate bands which threaten to homogenize our cities and our souls, we must celebrate the powers that make us unique and declare the causes which compel us to remain independent.

We hold these truths to be self-evident, that all stores are not created equal, that some are endowed by their owners, their staff, and their communities with certain incomparable heights, that among these are Personality, Purpose and Passion. The history of the present indies is a history of experiences and excitement, which we will continue to establish as we set our sights on a more unconstrained state. To prove this, let’s bring each other along and submit our own experiences to an unchained world.

We, therefore, the Kindred Spirits of IndieBound, in the name of our convictions, do publish and declare that these united minds are, and darn well ought to be, Free Thinkers and Independent Souls. That we are linked by the passions that differentiate us. That we seek out soul mates to share our excitement. And for the support of this Declaration, with a firm reliance on the strength of our identities, we respectively and mutually pledge to lead the way as we all declare that we are IndieBound!