In an attempt to create buzz for Andy Andrews's new book, The Noticer, Thomas Nelson offered free copies to any blogger willing to post a review on April 27th, one day before the book's official on-sale date. Based on what I've seen, the experiment was successful. The 5-day-old book already has 264 reviews on Amazon,
and most of them are glowing. It will be interesting to see if other publishers try this tactic.
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